MISSING
PEOPLE
THE MISSING LINES
Someone goes missing in the UK every 90 seconds.
For the families they leave behind, the feeling is incomprehensible.
We wanted the public to understand that feeling of limbo and uncertainty, if only in a small way.
With the help of Stephen Fry, we published a story like no other,
one without an end.
Creative Circle '24: x4 Silver, x1 Bronze
We used AI to make images clearer, included a location-specific map of the person’s last sighting and included a QR code for fast sharing on social channels.
Here’s a clip of the first chapter and Stephen Fry’s reveal to the listeners.